Market With Wholesale – Roadmap To Success With TAW

Transamerican Wholesale has multiple marketing avenues your company can participate in. Our proven methods create greater success to those who participate. Marketing Manager – AJ Grasso agrasso@transamericanwholesale.com

WHOLESALE MARKETING CALENDAR 2016

Choose the month/s to better focus your marketing dollars.

  • January – 2016 New Products
  • February – Exterior Accessories
  • March – Suspension
  • April – Tires, Wheels & Brakes
  • May – Performance
  • June – Drivetrain & Towing
  • July – Soft Goods, Interior & Small Accessories
  • August –  Recovery
  • September – Lighting / Winter Items
  • October – SEMA
  • November – Gift Guide
  • December – New Products

Types of Promotions

Each month TAW runs 15 to 25 promos for better selling power.

Promos / Spiffs must be submitted by the 15th each month to be placed on the following months marketing agenda.

Promotions are more successful when it fits a large impact range. For example 10% off Ford F-150 wheels from 2005-2009 is a low impact and found to be less successful promotion. 10% off our “Full Line of Choice” or “All Wheels” creates a better call to action and is most successful at Transamerican Wholesale.

4 ways to promote your products.

  • Instant $ off savings
    • $5 all the way to $100.

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  • Instant % off savings
    • 5% and 10% are most common.

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  • POP offer with purchase
    • Promo best results in sales when Jobber buys XXX amount of product to get FREE POP.

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  • TAW inside/outside sales person spiff
    • 2 types. Product Spiff or Cash Spiff. Cash spiffs are most successful.

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How It Works

When a promotion is set in place, TAW generates a promo code for our sales staff to use. At the end of the month the numbers are added up and TAW will issue you a bill for the cost of the promo.

How Your Promo is Promoted by TAW

  • TAW Website Homepagewww.transamericanwholesale.com
  • Our home page offers 3 regions.
    • 4 Focus Main Banners
    • 2-4 Promo Banners
    • 4 Special Buy Banners

Homepage

4 Focus Main Banners

  • Each month the 4 biggest promos get a banner at the top of our website all month long.

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2-4 Promo Banners

  • Extra space with post promos, events or contests.

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4 Special Buy Banners

  • The next best 4 promos still get exposure at the bottom of our homepage and show strong click through traffic.

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TAW ALL ACCESS

TAW All Access Website – www.tawallaccess.com

All Access is Transamerican’s supporting marketing arm for everything available to Jobbers to help their growth as well as our Manufactures.

Average daily traffic 500+ views with spikes of 1,400+ views during large promos.

  • Promo Details
  • Tech Talk
  • New Products
  • POP Info
  • Latest News

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Ad banners are available to Manufactures running promos.

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The Wholesale Syndicate

The Wholesale Syndicate is a monthly publication by Transamerican focused on marketing directly to Jobbers to support and target sales growth.. This magazine has 12 issues and follows TAW outlined marketing calendar.

VIEW PAST SYNDICATE ISSUES

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Product Information with part numbers.

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Latest National Ad

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Tech Talk

Get extra brand awareness by participation in Tech Talk. Cover featuring what’s inside.

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2-6 pages dedicated to your informative tech talk on products.

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Email Marketing

Transamerican Wholesale sends out 2 emails a week. Each email features out biggest and best promotions.

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Direct Mail

Mailers / Rebates

TAW sends out multiple marketing mails each month targeted towards new market growth.

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Truck Route Flyers

Want to get more exposure directly to our jobbers? Think about creating and printing truck route flyers. Print and send us 700 flyers and each driver will hand deliver to your message.

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Social Media

TAW has a strong and growing social media channels.

Opportunities on Facebook to have banner photos promoting your promotion.

VIEW OUR FACEBOOK PAGE

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POP Displays in Detail

What is a POP Display?

  • POP stands for “Point of Purchase” and is branded with your companies look and feel.

Types of POP Displays

  • Displays come in all shapes and sizes.
    • Counter Top – These can hold small products like 5 Hour Energy Shots to your latest brochures and catalogs.
    • 5hr_POP-577x1024
    • 94170-950x713
    • Racks – these type hold you oddly shaped items like bumpers and side steps.
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    • 940-9237
    • Shelves & Grids – Perfect for packing a lot of small items or a few large ones into a small space.
    • POG11-950x1425
    • KU71082_Daystar_POP_FrontView_2014-950x723
    • Custom Displays – These make the largest impact but come at a larger cost.
    • Ultimate_POP_Promo_V2-780x1024
    • 2231_1_20150226131600

How POP Displays Work in Wholesale

  • For us, we love to sell more products. So the best method is to have a POP Display Promotion for example “Purchase $1,500 in YOUR COMPANY PRODUCTS and get a FREE POP Display.”

Getting Jobbers the POP Display & Running a Promo

  • Option 1 in these steps – SHIP FROM OUR WAREHOUSES
  • Option 2 in these steps – DROP SHIP

  • Option 3 in these steps – SHIPS DIRECT FROM YOUR WAREHOUSE NO PART LOAD
  • Send agrasso@transamericanwholesale.com an email that you would like to run a Wholesale POP Display Offer for the month of xxx.
  • Send in the email: The Promo Details along with part numbers, display value and images. *Required
  • Promo must be submitted 10 days prior the beginning on next month.
  • At the end of the month Transamerican Wholesale will send manufacturer a customer SEND POP report.
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